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Enterprise marketing insights from real campaigns. Research-backed. No fluff.
73% of B2B Websites Lost Organic Traffic in 2025. Here's Where It Went
73% of B2B websites lost significant organic traffic in 2025. The cause is not algorithm changes. It is the structural shift to AI-generated search answers.
13 Apr 2026
The Generational Wave That Makes AI Visibility Urgent
85% of 25-34 year-olds use AI for supplier research vs 23% of 55-64. The decision-makers of 2028 are AI-first today. Why waiting to build AI visibility is structurally worse than acting now.
11 Apr 2026
How We Built a Scanner That Scores 150 Companies in One Session
How GTM Signal Studio built the Python pipeline that scans 150 companies across 4 AI APIs, tracks cohorts, and produces the monthly AI Visibility Benchmark for ~$30 per edition.
10 Apr 2026
We Tripled the Sample to 150 Companies. 81% Are Invisible to AI.
We scored 150 B2B companies on AI visibility. 81% are invisible to AI recommendations. The pattern from 50 held at scale and got worse.
08 Apr 2026
Your Competitors Are Not Who Google Says They Are
Only 14% of URLs overlap between AI Mode and Google top 10. Your competitive set has shifted and most companies are tracking the wrong rivals.
07 Apr 2026
We Scored 50 Companies on AI Visibility. Here's What the Top 10% Do Differently.
We scored 50 enterprise B2B companies across 5 sectors on whether AI platforms recommend them to buyers. The [AI Visibility Benchmark 2026](/research/ai-visibility-benchmark-2026) measured four dimens
04 Apr 2026
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