ABOUT THE STUDIO
An independent research studio.
We produce original data on AI visibility and enterprise marketing. We build the tools. We publish the findings. We share everything.
GTM Signal Studio is an independent research studio focused on one question: does AI recommend your company when buyers search for what you sell?
Most companies cannot answer that question. Nobody in the organisation owns it. The gap between AI-visible and AI-invisible companies has nothing to do with budget or team size. It comes down to whether someone is paying attention.
We exist to measure that gap, publish the data, and build the tools that close it.
WHAT WE DO
Research. Tools. Content.
Original Research
We run studies on how companies appear in AI-driven search. Our AI Visibility Benchmark has scored 150 companies across 5 sectors and grows by 100 each month. We publish the methodology, the data, and the frameworks so others can apply them.
View our research →Open-Source Tools
We build the instruments we use for research and publish them for free. AI visibility scanners, MarTech stack auditors, content pipelines, Chrome extensions. All on GitHub.
See our tools →Enterprise Marketing Content
Six posts a week on LinkedIn. Four blog posts. A weekly newsletter. Everything grounded in our own research data — not recycled industry reports.
Read the blog →BY THE NUMBERS
What we have built so far
150+
Companies benchmarked
3
Published studies
40+
AI skills built
5
Sectors analysed
OUR FRAMEWORKS
Named, structured, published
AI Visibility Framework
4-dimension scoring model (Citation Presence, Entity Recognition, Content Structure, Citation Breadth). Measures whether AI platforms recommend your company.
The Signal Source Method
6-step research framework: Signal, Scope, Scan, Score, Source, Seed. Produces original data that AI platforms treat as a primary source.
AI Visibility Playbook
The full guide for enterprise marketers: how to measure your AI visibility score and fix the gaps.
AI Visibility Scorecard
Interactive self-assessment. Score your company across 4 dimensions in under 5 minutes.
THE FOUNDER
Built by a practitioner, not a consultant
GTM Signal Studio was founded by Oloye Adeosun, a Marketing Manager for Enterprise & Automation who builds what he writes about.
Meet the Founder