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Enterprise marketing insights from real campaigns. Research-backed. No fluff.

Tool Reviews·5 min read

Frase Review: The Budget-Friendly Tool Built for Answer Engine Optimisation

Frase review — question research and answer-engine optimisation from £12/mo. We tested how its PAA analysis and content briefs improve AI citation rates.

17 Apr 2026

Tool Reviews·5 min read

Surfer SEO Review: Does Content Scoring Actually Help You Get Cited by AI?

Surfer SEO review — we tested whether NLP-driven content scoring improves AI citation rates. Here is what the data shows across content and citation dimensions.

17 Apr 2026

Tool Reviews·5 min read

Otterly.AI Review: The AI Visibility Tracker That Shows Whether You Exist in AI Search

Otterly.AI review — track your brand across ChatGPT, Perplexity, and Google AI Overviews. We tested it across all four AI visibility dimensions. Here is what we found.

17 Apr 2026

7 Audits, Same Pattern — Your Best Asset Is Always Hidden
Enterprise Marketing·4 min read

7 Audits, Same Pattern — Your Best Asset Is Always Hidden

We audited 7 B2B companies across 4 sectors. Every single one buried their strongest proof point. The pattern is consistent and the fix takes 5 minutes to identify.

17 Apr 2026

We're Scanning 500 Companies This Week. Here's the Infrastructure That Makes It Possible.
Enterprise Marketing·6 min read

We're Scanning 500 Companies This Week. Here's the Infrastructure That Makes It Possible.

Scaling the AI Visibility Benchmark from 150 to 500 companies across 11 sectors. The scanner, the cost, the architecture, and what we expect to find.

16 Apr 2026

Perplexity and ChatGPT Cite Almost Completely Different Websites
AI Visibility·4 min read

Perplexity and ChatGPT Cite Almost Completely Different Websites

Only 11% of domains are cited by both ChatGPT and Perplexity. 89% of cited sources are unique to each platform. AI visibility is not one channel.

14 Apr 2026

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