LEGAL
Cookie Policy
Last updated: 3 April 2026
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and understand how you use it. Some cookies are essential for the site to work. Others help us improve your experience or understand traffic patterns.
How we use cookies
We use cookies in three categories. Analytics and functional cookies are only set after you give explicit consent via our cookie banner. You can change your preferences at any time using the "Cookie Settings" link in our footer.
Essential cookies
These cookies are necessary for the website to function. They cannot be disabled. They do not store any personally identifiable information.
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences (which categories you accepted or declined). | Persistent |
| cookie_consent_date | Records when you last set your cookie preferences (for audit and compliance). | Persistent |
| __vercel_* | Set by Vercel (our hosting provider) for load balancing and security. | Session |
Analytics cookies
These cookies help us understand how visitors use the site. All data is anonymised (IP anonymisation enabled). These cookies are only set after you consent. If you decline, no analytics data is collected.
| Cookie | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Distinguishes unique users. Generates a random ID to calculate visitor, session, and campaign data. | 2 years | |
| _ga_* | Used by GA4 to persist session state across page views. | 2 years | |
| _clck | Persists the Clarity user ID and preferences. Used to link pageviews to a single user session. | 1 year | Microsoft |
| _clsk | Connects multiple pageviews by a user into a single Clarity session recording. | 1 day | Microsoft |
| CLID | Identifies the first-time Clarity saw this user on any site that uses Clarity. | 1 year | Microsoft |
Google Analytics data retention is set to 14 months. We do not enable advertising features, remarketing, or demographic reporting.
Functional cookies
These cookies remember your preferences to provide a better experience. Only set after consent.
| Cookie | Purpose | Duration |
|---|---|---|
| email_gate_* | Remembers that you already submitted your email for a gated resource, so you are not asked again. | Persistent |
Third-party cookies
We do not use any advertising cookies, remarketing pixels, or social media tracking cookies. The only third-party cookies are from Google Analytics and Microsoft Clarity (listed above), and they are only set with your consent. Beehiiv (our newsletter provider) may set cookies when you visit the newsletter subscription page, subject to their own cookie policy.
How to manage cookies
- On this site: Click "Cookie Settings" in the footer to change your preferences at any time. Your choice is stored locally on your device.
- In your browser: Most browsers allow you to block or delete cookies in their settings. Note that blocking essential cookies may affect site functionality.
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your data on any website.
Contact
If you have questions about our use of cookies, contact us at thegtmsignalstudio@gmail.com. See also our Privacy Policy.